Viewing entries tagged


Our Summer 14 Lookbook could not have been shot on a better day. A fine Summer swell with ideal weather, it's no wonder we surfed for three hours straight! Shot by one of our favorite water photographers, John Hook, we got some awesome images showcasing a typical day in the life of our crew here on the North Shore of Oahu.

One of the reasons we're stoked on John's work is because he's not only a master with digital cameras, but insane with film as well! Single fins short and long, took over the lineup for a morning slide.

Here are a few film shots from that day . . . 

Check out more of John's work at; and for a daily dose of radical, his Instagram @john_hook.